McDonald's Exec Says Restaurant Teams Were Overwhelmed By Too Many Deployments In Q2, Which Led To Less Efficient Operations; Starting Next Week, We're Launching Digital Flash Offers To Re-Energize Our High Frequency Customers; We'll Be Reallocating Marketing Dollars Throughout H2 To Increase Support Behind Offers Such As Extra Value Meals
https://mcdonalds.webcasts.com/viewer/event.jsp?ei=1768982&tp_key=b53eadc9d3
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Why It Matters
McDonald's workers got too busy with too many new things in spring, which slowed things down. The company is trying new deals and reshuffling money to get regular customers excited again.
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Source: Benzinga · Read the original report at the publisher. Headline and figures shown for context; data may be delayed.
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