Nike’s 'Win Now' Plan May Be a Long Game, JPMorgan Warns
JPMorgan downgraded Nike's rating and cut price target due to expected financial impact of Win Now decisions in fiscal 2027-2028.
Nike is making changes to try to win right now, but a big bank thinks those changes might hurt Nike's money for a couple of years first. When you see a company making moves that feel rushed, it's good to wonder whether it's helping or hurting its future.
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