Celsius Holdings Unveils Brand-Led U.S. Organizational Structure Comprising Business Units CELSIUS, Alani Nu, And Rockstar Energy & Emerging Growth
Each to be led by a brand President accountable for the strategy and performance of the applicable business unit and supported by enterprise marketing, sales, operations and administrative functions.As part of the new
Celsius split into three separate teams, each with its own leader. This setup helps the company focus on what each brand does best.
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