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Marlboro Maker Altria Lifts Profit Forecast As Pricing Power Cushions Cigarette Volume Declines

Oct 29, 2026 · 11:26 AM ET· updated 50m ago
Marlboro Maker Altria Lifts Profit Forecast As Pricing Power Cushions Cigarette Volume Declines

Altria beats Q3 earnings estimates, raises its 2026 profit outlook and expands buybacks by $1 billion despite declining cigarette volumes.

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Why It Matters

Altria raised prices on cigarettes even though fewer people are buying them. This extra money from higher prices is why the company raised its profit promise for next year.

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Source: Benzinga · Read the original report at the publisher. Headline and figures shown for context; data may be delayed.

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