Markets

Herc Holdings Appoints President Aaron Birnbaum As CEO, Effective Jan. 1, 2027, Succeeding Larry Silber, Who Will Become Executive Chairman

Oct 26, 2026 · 08:32 AM ET· updated 2h ago

Herc Holdings Inc. (NYSE: HRI), one of North America’s leading equipment rental suppliers operating through Herc Rentals Inc. ("Herc Holdings," "Herc Rentals" or the "Company"), today announced

Why It Matters

Herc Holdings is moving Aaron Birnbaum into the top leader role starting next year. When a company changes leaders, watch whether the new person brings fresh energy or keeps things steady.

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HRI128.57

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Source: Benzinga · Read the original report at the publisher. Headline and figures shown for context; data may be delayed.

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