Coca-Cola To Retain WPP Open X As Its Media Partner Globally, With Exception Of North America, Japan And South Korea; Coca-Cola Selects Omnicom As Media Partner In North America
The Coca-Cola Company today announced the completion of a global marketing operating system review, reaffirming its commitment to building a world-class marketing ecosystem designed to drive growth, strengthen consumer
Coca-Cola picked two different ad companies to handle its marketing worldwide. This shows the company is trying to improve how it reaches customers and grows its business.
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Source: Benzinga · Read the original report at the publisher. Headline and figures shown for context; data may be delayed.
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