Salesforce Bets $5.7 Billion on AI Marketing With Braze Acquisition
Salesforce to acquire Braze for $5.66B to boost AI marketing and real-time customer engagement. Braze shares jump over 51%.
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Why It Matters
Salesforce is buying a company called Braze for billions of dollars. This shows Salesforce believes artificial intelligence can help businesses talk to customers better and faster.
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Source: Benzinga · Read the original report at the publisher. Headline and figures shown for context; data may be delayed.
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