Rivian Ain’t Afraid of No Ghosts: Could Ghostbusters Collaboration Spotlight New R2?
Rivian launches a new collaboration for Halloween, bringing a bigger spotlight to the recently released R2 electric vehicle.
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Why It Matters
Rivian is using Ghostbusters branding to get more people interested in the R2. When a company does creative marketing like this, it shows they want to sell more cars and reach new buyers.
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