Nike Eyes Bringing the Swoosh Back to Formula 1 After More Than 20 Years as Sportswear Giant Hunts for Growth: Report
Nike may return to Formula 1 via 2027 sponsorships, seeking growth amid a turnaround, China slump, falling sales and battered shares.
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Why It Matters
Nike is thinking about sponsoring Formula 1 racing again starting in 2027. The company is looking for new ways to grow and get people excited about its brand again.
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Source: Benzinga · Read the original report at the publisher. Headline and figures shown for context; data may be delayed.
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