'Disney Has Held Talks With Other Studios About Using Its New Brand For Large-Screen Movie Formats' - Bloomberg News
https://www.bloomberg.com/news/articles/2026-10-08/disney-pitches-paramount-universal-on-imax-big-screen-rival
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Why It Matters
Disney created a new big screen format and is talking to other movie studios about using it. When companies share new technology with rivals, it can mean the idea is strong enough to grow.
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