Markets

Southwest Airlines Launches A First-Of-Its-Kind U.S. Airline Plugin In ChatGPT; Customers Can Plan Southwest Flights Using OpenAI And Amazon Web Services

Oct 6, 2026 · 12:04 PM ET· updated 10h ago

Southwest Airlines Co. (NYSE:LUV) today launched a first-of-its-kind U.S. airline plugin in ChatGPT, marking the first step in a phased AI-powered booking approach with OpenAI and Amazon Web Services (AWS) that allows

Why It Matters

Southwest built a tool in ChatGPT so people can book flights by chatting. This shows Southwest is trying new tech to make flying easier and compete with other airlines.

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Source: Benzinga · Read the original report at the publisher. Headline and figures shown for context; data may be delayed.

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