Sony Pictures Entertainment Selects PubMatic As Its Preferred Programmatic Advertising Partner For "Live TV On PS5"
Partnership brings Sony’s premium CTV inventory to PubMatic’s unified platform, including exclusive opportunities for performance-focused advertisersPubMatic (NASDAQ:PUBM), the leading AI-powered ad tech company
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Why It Matters
Sony picked PubMatic to sell ads on PlayStation 5 TV. This means PubMatic gets access to millions of TV watchers.
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Source: Benzinga · Read the original report at the publisher. Headline and figures shown for context; data may be delayed.
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