NIQ Expands Google Partnership, Integrating Google's Open-Source MMM Framework Meridian, Into NIQ Cadence, NIQ's AI-Native Marketing Effectiveness Operating System
Meridian, Google’s open-source Marketing Mix Modeling (MMM), is now available within NIQ Cadence™, accelerating the path from measurement to continuous marketing optimization in one connected workflow. NIQ (NYSE:NIQ), a
NIQ added Google's tool to help companies measure which ads work best. This makes it easier for businesses to improve their marketing all in one place.
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