NielsenIQ Launches Amazon Third-Party Marketplace Measurement For All Health & Beauty Care Categories
By integrating Amazon third-party data into NIQ’s established retail measurement and existing data sets, including Amazon first-party data (1P), the enhanced offering delivers an expanded view of category performance
NielsenIQ added a new tool to measure Amazon's health and beauty sales. This helps the company understand shopping trends better and serve clients more completely.
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Source: Benzinga · Read the original report at the publisher. Headline and figures shown for context; data may be delayed.
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