McDonald's Takes a Chance by Bringing Back Monopoly: Can It Change Its Fortunes Passing Go or Is the Stock Going to Remain in Jail?
McDonald’s brings back Monopoly with a $1M cash prize as its stock struggles, down over 17% this year.
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Why It Matters
McDonald's is running a Monopoly game again to draw more customers in. When a company tries a big new idea, watch if customers actually show up.
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Source: Benzinga · Read the original report at the publisher. Headline and figures shown for context; data may be delayed.
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