'Apple Is Developing New Fitness Tracker Aimed at Rivaling Whoop' - Bloomberg News
https://www.bloomberg.com/news/articles/2026-09-22/apple-is-developing-new-fitness-tracker-aimed-at-rivaling-whoop
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Why It Matters
Apple is building a new health watch to compete with Whoop's fitness tracker. This shows Apple wants to grow its health business and keep customers in its ecosystem.
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