Reported Earlier, Novo Nordisk Launches Rebrand Centered On ‘Lasting Health Starts Now’ And One-Word Name ‘Novo’
https://www.novonordisk.com/content/nncorp/global/en/news-and-media/news-and-ir-materials/news-details.html?id=916765
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Why It Matters
Novo Nordisk changed its name to just 'Novo' and its brand message. This shows the company wants a fresh start and new direction.
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