Novo Nordisk Just Dropped ‘Nordisk’ From Its Name as Obesity Drug Battle With Eli Lilly Heats Up — Here’s Why
Novo Nordisk rebrands as 'Novo' as it seeks to regain obesity drug market share and unveils a new corporate culture.
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Why It Matters
Novo changed its company name to just 'Novo' as it competes harder against Eli Lilly in obesity drugs. A new name can signal a company is trying fresh ideas, so watch if their new drugs work well.
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