Sonic Automotive Reports Record Sturgis Motorcycle Rally Motorcycle Sales Of 1,135 Units, Including Record 511 New Harley-Davidson Sales
The achievement was powered by more than 1,200 new and pre-owned, rally-ready motorcycles deployed across Sonic's five Black Hills locations – the largest Harley-Davidson inventory ever assembled for the Rally under
Sonic Automotive sold a record number of motorcycles at a big rally event, with lots of customers buying Harley-Davidson bikes. When a company does really well at a big event like this, it can show that people are excited about buying and spending money right now.
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