Gary Black Warns Tesla Could Squander Its Autonomy Lead Like It Did With EVs, Calls for $100 Million Cybercab Marketing Spend — ‘The Goal of Advertising Is to…’
The Future Fund's Gary Black warns Tesla may squander its autonomy and Cybercab lead by relying on technology alone.
A smart investor thinks Tesla might have a great self-driving car idea, but it needs to tell people about it through ads—like how companies need marketing, not just a good product. When a company has something cool but doesn't let people know, other companies can catch up and win instead.
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