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Elon Musk's Tesla Cybertruck Has a New Rival, and Ford Wants to Outsell It 5-To-1

Sep 3, 2026 · 04:36 PM ET· updated 1h ago
Elon Musk's Tesla Cybertruck Has a New Rival, and Ford Wants to Outsell It 5-To-1

The Ford Fathom pickup truck marks a big launch for the company's EV unit next year. Here's how big the company thinks the EV truck can be.

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Why It Matters

Ford is making a new electric truck to compete with Tesla's Cybertruck and hopes to sell way more of it. When companies compete to build better products, it can be good for customers, so watch whether Ford actually delivers what it promises.

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Source: Benzinga · Read the original report at the publisher. Headline and figures shown for context; data may be delayed.

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