Jim Farley Reaffirms 2027 Launch for Ford’s $28K Cybertruck Rival, the Fathom EV — the Price Gap Could Buy You a Tesla Model Y
Ford teases Fathom all-electric pickup truck on social media, with a camouflaged unit spotted testing in hot weather conditions in Las Vegas.
Ford is working on a new electric truck called Fathom that will cost around $28,000 when it launches in 2027. This matters because it shows Ford is building cheaper electric cars to compete with Tesla, which hints at Ford trying to reach more customers.
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