Steve Jobs Paid Paul Rand $100,000 to Give NeXT Something Apple Already Had — The Legendary Designer Gave Him Just One Solution
Steve Jobs paid Paul Rand $100,000 for NeXT's logo with the condition of only one solution. This design obsession stayed with Jobs at Apple.
Steve Jobs once paid a famous designer $100,000 for just one logo idea instead of many choices — showing how much he cared about getting design exactly right. This tells us that great companies often spend big money on things we don't usually think about, because the details matter a lot.
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