Perion Acquires In-Store Retail Media Company, PRN; Transaction Amount Is Up To $12M And Is Expected To Be Accretive From Closing
Acquisition accelerates Perion’s In-Store Retail Media DOOH reach and expands Perion’s TAM within the $70B+ U.S. Retail Media MarketPerion (NASDAQ & TASE: PERI), an advanced technology leader solving for the
Perion bought a smaller company called PRN that shows ads in stores for up to $12 million, which helps Perion reach more shoppers and grow its business faster. When a company buys another company to expand what it does, that's usually a sign the leaders think it's a smart move—so watch if Perion keeps growing its store-ad business.
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Source: Benzinga · Read the original report at the publisher. Headline and figures shown for context; data may be delayed.
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