The Slow-Motion Memecoin: Why Nike’s Multi-Year Unwind Is Taking So Long to Fix
Nike's stock has gone through a meme-like crash, falling from a pandemic-era high of $180 to below $40. The company's direct-to-consumer shift and struggles in China have led to skepticism from investors and a downgrade from JPMorgan.
Nike's stock price dropped a lot because the company had trouble selling directly to customers and faced problems in China. When a big company struggles like this, it helps to watch if their new plans are actually working better over time.
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