Ferrari's First Luce EV Production Unit Sold for $40 Million at Sotheby's Auction, More Than 36 Times Its Estimate
A unit of Ferrari's first-ever electric car, the Luce, was sold for $40 million at an auction during Monterey Car Week.
Ferrari sold its first electric car at an auction for way more money than expected, which shows people are excited about the company's new EV technology. When a company's new product gets this much interest, it can hint that customers trust the brand and might buy more of their products.
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