Gary Black Says Tesla Needs to Work on Branding: ‘Without Great Marketing, Apple Would Not Be a $4.4T Market Cap Company’
Tesla hasn't been a traditional advertiser for its products. An investor believes the company needs to change things for its new products.
An investor thinks Tesla should advertise its products more like other big companies do, because even great products need good marketing to succeed. This reminds us that companies aren't just about making things—they also need to tell people why those things are awesome.
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