Citigroup Says Citi’s U.S. Consumer Cards Business Announced That It Has Entered Into An Agreement To Acquire Kard Financial; Terms Of Transaction Were Not Disclosed And Are Not Material To Citi’s Financial Results; Kard Platform To Enable Citi Personalized Credit Card Rewards And Merchant Engagement
Kard’s commerce media and rewards platform will help Citi deliver more personalized credit card rewards and offers for customers and create new engagement opportunities for merchantsThe proposed acquisition aims to
Citigroup is buying a company called Kard that helps show customers personalized rewards and special offers on credit cards. This helps Citi make its credit card business better for both customers and the stores that take their cards.
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Source: Benzinga · Read the original report at the publisher. Headline and figures shown for context; data may be delayed.
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