Cisco CFO Mark Patterson Calls Price Hikes ‘a Last Resort’ That Fuel Revenue Growth, Says Customers ‘Understand It’s an Industry Issue’
Cisco raised prices on parts of its hardware in fiscal 2026, boosting revenue, even as CFO Mark Patterson called the move "a last resort."
Cisco raised prices on some products to help grow revenue, but the CFO says they only did this when they had to. When companies raise prices, watch to see if customers stay happy or start looking elsewhere.
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