Ford Drops Fathom EV — and It Undercuts Tesla’s Cybertruck by 2.5x
Ford unveils details of its sub-$30K electric pickup truck. Here's how the company could make major strides in EVs.
Ford is making a cheap electric truck that costs way less than Tesla's Cybertruck, which shows Ford is trying hard to compete in the EV market. When a company launches a lower-priced product, watch if customers actually buy it—that tells you if the company's new strategy is working.
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