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Disney Announces Beta Testing Of AI-Powered Search On ESPN, Natural Language Content Discovery Tool On Disney+ With Select Subscriber Groups

Aug 6, 2026 · 03:40 PM ET· updated 1h ago

https://thewaltdisneycompany.com/news/ai-powered-search-espn-disney-plus/

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Why It Matters

Disney is testing a new AI search tool that understands plain English questions on ESPN and Disney+, helping people find shows and sports faster. This shows Disney is trying new tech to make its services easier to use—watch if customers like it and if it helps keep people watching longer.

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Source: Benzinga · Read the original report at the publisher. Headline and figures shown for context; data may be delayed.

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