Spotify's MAU Growth Is Set to Slow, but Co-CEO Says Free-Tier Changes Will Drive More Revenue and Paid Subscribers
Spotify expects slower MAU growth as it prioritizes monetizing its free tier in emerging markets, even as overall users continue to grow.
Spotify is getting fewer brand-new users, but the company thinks it can make more money by changing how its free version works. Watch whether paid subscriptions actually grow—that's the real sign of whether this plan works.
Last session drawn · prints held ~15 minutes · licensed exchange data
Source: Benzinga · Read the original report at the publisher. Headline and figures shown for context; data may be delayed.
Disclosure: Educational and informational purposes only — not financial advice. We educate, not advise. Market data may be delayed up to 15 minutes unless marked real-time. Past performance is not indicative of future results.