McDonald’s Long-Term Strategy 'Coming Into Greater Focus’: Analyst Says Investors Focused on Trends
McDonald's marketing efforts didn't pay off in the second quarter. An analyst sees the company focused on marketing and execution going forward.
McDonald's marketing didn't work as well as hoped recently, but the company is now planning how to get better at marketing and running its restaurants going forward. When you watch McDonald's, notice if their new plans actually help bring customers back.
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