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Beamr Launches AI-Powered 4K Upscaling Workflow With NVIDIA Video Super Resolution Technology Into Existing Production And Delivery Chains And Measures The Result With Subjective Viewer Testing

Aug 5, 2026 · 08:16 AM ET· updated 1h ago

Beamr integrates NVIDIA Video Super Resolution technology into existing production and delivery chains and measures the result with subjective viewer testing. Live demonstrations at IBC 2026, RAI Amsterdam, September

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Why It Matters

Beamr teamed up with NVIDIA to make a tool that makes videos look sharper and clearer using AI. They're showing people how it works and asking them what they think, which helps prove whether customers will actually want to use it.

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