McDonald's Says Botched Value Rollout Hurt Loyal Customer Visits
McDonald's (MCD) reports mixed Q2 results as Q2 revenue misses estimates. Read how McValue missteps impacted traffic and what's next.
McDonald's had trouble with a new low-price menu that confused some regular customers, which made fewer people visit. When a company messes up how they sell things, it's a clue to watch if they can fix it and get customers back.
Last session drawn · prints held ~15 minutes · licensed exchange data
Source: Benzinga · Read the original report at the publisher. Headline and figures shown for context; data may be delayed.
Disclosure: Educational and informational purposes only — not financial advice. We educate, not advise. Market data may be delayed up to 15 minutes unless marked real-time. Past performance is not indicative of future results.