Gary Black Compares Rivian’s R2 Launch to Apple Product Expansion, Tesla Launch of Model Y
Rivian launching the R2 with a lower price point than past EVs could be similar to moves by Apple and Tesla, one expert says.
Rivian is launching a cheaper electric car called the R2, which some experts think is smart—like when Apple made cheaper iPhones or Tesla made cheaper Teslas to reach more customers. When a company expands to lower prices, watch if lots of people actually buy it, because that shows if the strategy really works.
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