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Apple Blames '100-Year Flood' in Memory Prices — And Hints the DRAM Market Needs More Competition

Jul 31, 2026 · 09:38 AM ET· updated 2h ago
Apple Blames '100-Year Flood' in Memory Prices — And Hints the DRAM Market Needs More Competition

Apple says soaring DRAM prices forced product price hikes, calls memory inflation a “100-year flood,” and hints the industry needs more suppliers.

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Why It Matters

Apple says computer memory prices shot up so much that they had to charge more for their products. When Apple complains about prices being too high, it shows the whole memory chip industry might need more companies making these parts to bring prices back down.

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Source: Benzinga · Read the original report at the publisher. Headline and figures shown for context; data may be delayed.

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