Ferrari Buyers Keep Splurging on Custom Supercars—And It's Boosting Profits
Ferrari (NYSE: RACE) stock rises as Q2 2026 earnings beat estimates. Strong personalization demand drives a raised full-year guidance.
Ferrari made more money than people expected because rich customers are buying fancy custom supercars. When a company does better than expected and raises its goals for the year, it usually means the business is running really well—and that's something to notice.
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