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Cracker Barrel CEO Julie Masino Steps Down Nearly a Year After 'Woke' Logo Backlash That Left Her Feeling 'Fired By America'— Former Yum! Executive David Deno to Take Over

Jul 28, 2026 · 03:18 AM ET· updated 3h ago
Cracker Barrel CEO Julie Masino Steps Down Nearly a Year After 'Woke' Logo Backlash That Left Her Feeling 'Fired By America'— Former Yum! Executive David Deno to Take Over

Cracker Barrel names David Deno CEO after Julie Masino's rebrand backlash, as the chain raises guidance and advances its turnaround.

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Why It Matters

Cracker Barrel's leader is stepping down after customers didn't like some changes the company made, and a new leader from another restaurant company is taking over. When companies switch leaders and raise their targets, watch how customers respond to see if the new direction is working.

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