Coca-Cola CFO Says Hydration Breaks During FIFA World Cup Were Boost For The Powerade Brand; Aluminum And PET Costs Were Higher Than Company Had Anticipated This Year
– Reuters interview
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Why It Matters
Coca-Cola's Powerade drink got more popular during the World Cup when players took breaks to drink water, which helped sales. But the company paid more money than expected for aluminum and plastic bottles, which cuts into profits.
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