Ford Wants to Turn Car Customization Into the Next Big Thing—Exec Says Think ‘Nike Dropping a Sneaker’
Ford launches Nike-style Bronco vehicle drops and expands customization offerings to capture a bigger share of the U.S. aftermarket.
Ford is trying to make customizing cars as exciting as sneaker drops, letting people design their own vehicles like fans buy special Nike shoes. If this catches on, it could bring Ford new customers and money from people who want unique cars.
Last session drawn · prints held ~15 minutes · licensed exchange data
Source: Benzinga · Read the original report at the publisher. Headline and figures shown for context; data may be delayed.
Disclosure: Educational and informational purposes only — not financial advice. We educate, not advise. Market data may be delayed up to 15 minutes unless marked real-time. Past performance is not indicative of future results.