Mattel Collaborates With WWE To Expand Mattel's WWE Portfolio To Add Lucha Libre AAA Worldwide
Mattel, Inc. (NASDAQ:MAT), a leading global play and family entertainment company, and WWE today announced a new multi-year global licensing agreement at their joint San Diego Comic-Con panel that expands Mattel's
Mattel made a deal to make toys from a famous wrestling league called Lucha Libre AAA Worldwide, which means they'll sell more wrestling action figures and toys around the world. When a toy company adds new licenses to make, it usually means they think they can sell more products and make more money.
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